PR + CREATIVE MARKETING + MEDIA: (AND MEDIA) Lagos State had just turned in a new government with new Directors on the State Agencies. The state was also experiencing rapid counts of safety issues and tragic events like buildings collapsing in few days apart, fire breakouts in major markets, flood caused by drainage blockages and so much more. A brand that sells takes branding seriously. Brand management (Branding) is the set of continuous actions you take to cultivate your brand. Your brand strategy defines what you stand for, the promise you make, and the personality you convey. And while it includes your logo, color palette, and slogan, those are only creative elements that convey your brand. Confused people say NO. Our marketing strategy guarantees a clarity of your brand’s purpose. It is a long-term, forward-looking approach with an overall game plan for your business to achieve a sustainable competitive advantage by understanding the needs and wants of your customers. Lagos State Safety Commission (LSSC)
The Mission:
The Solution:
Deliverables
Audio – Yoruba
Audio – Pidgin
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ALL IN ONE BRAND MANAGEMENT PLAN
WE BUILD BRAND STRATEGY THAT CONVERTS TO SALES
MARKETING STRATEGY & PERSONALIZATION.
The Director of the Lagos State Safety Commission wanted to take an advantage of an upcoming Independence Day to gain Top-Of-Mind-Awareness for safety measures and also establish a presence for Lagosians to know the Agency is afterwards.
Our strategy was to investigate the current behavior behind the current state of mind in Lagosians and Nigerians at large towards safety. We found out our audience was influenced by both cultural and religious beliefs as a guide to safety rather doing the due diligence to keeping safe.