SOCIAL MEDIA MARKETING + BRAND MARKETING + DIGITAL PR Technology has become the voice and foundation for everyday solutions for th millennials who are the bulk of the retail banking sector. Also seating right at the center of online transaction and everyday lifestyle for this target group, Zenith Bank wanted to engage and invite tech startups and founders to discuss the future of technology in our everyday life. A brand that sells takes branding seriously. Brand management (Branding) is the set of continuous actions you take to cultivate your brand. Your brand strategy defines what you stand for, the promise you make, and the personality you convey. And while it includes your logo, color palette, and slogan, those are only creative elements that convey your brand. Confused people say NO. Our marketing strategy guarantees a clarity of your brand’s purpose. It is a long-term, forward-looking approach with an overall game plan for your business to achieve a sustainable competitive advantage by understanding the needs and wants of your customers. Zenith Tech Fair
* The Solution
Deliverables
Let’s work together
ALL IN ONE BRAND MANAGEMENT PLAN
WE BUILD BRAND STRATEGY THAT CONVERTS TO SALES
MARKETING STRATEGY & PERSONALIZATION.
With deep thinking and lots of “food,” we built a strategy and communication plan for the custom need including a fresh new visual identity and communication assets to help the brand reach and appeal to the new audience. We launched a campaign on social media to drive conversation about the “big idea” alongside Google to maximize all google display networks and channels to drive awareness for the panel sessions, hackathon, and registration.